AmorePacific shares beauty tips with cancer patients
According to Koreaherald, 18 Oct,2016: Korea’s cosmetics giant AmorePacific is hosting a campaign to share skincare, makeup and hairstyling know-how with some 590 female cancer survivors and patients who are struggling to cope with their physical changes, the firm said Tuesday. The AmorePacific Makeup Your Life campaign that began on Oct. 5 will continue until Nov. 23 at 16 hospitals in Seoul and other major cities. “AmorePacific has been working to make the world more beautiful and healthy for the past 71 years, because we believe in the power of ‘beauty,’” said Yoo Jae-cheon, executive vice president of AmorePacific’s Luxury BU. “We hope the campaign can help participants get and feel better,” he added. Throughout the event, beauty experts at AmorePacific offer makeup and skincare tips appropriate for cancer patients. As part of the program, patients are also offered an opportunity to heal their minds by writing letters of gratitude, making their own pot with empty c...